Japão leva o primeiro Grand Prix da categoria Health & Wellness e o Brasil se destaca como país mais premiado da primeira edição com nove Leões, seguido por UK e Austrália. O primeiro Grand Prix foi para uma campanha criada pela Dentsu Nagoya, para a Kishokai Medical Corporation, “Mother Book”. Veja o case abaixo!
“It’s fair to say that the work being made in healthcare communications has come a long way in the last four years and is now being recognised as being worthy of major international industry shows.
Lions Health have listened to the industry and have understood what we wanted and provided a platform for us to sit alongside the best consumer work in the world.
This first year, is not only an important year to build the foundation for which the jury can understand the diverse culture for this festival to live up to, but is also setting a very high benchmark as we need to be challenged, compelling and innovative.”
Jeremy Perrott, Global Creative Director, McCann Health – Health & Wellness Jury President.
Já na categoria Pharma não foi dado nenhum e o prêmio da United Nations Foundation Grand Prix for Good foi para a Leo Burnett Colômbia para ‘Cancertweets’ criado para a League Against Cancer.
“The Lions Health – United Nations Foundation Grand Prix for Good was created to inspire the best in creative health communications for social good. The inaugural honour goes to a campaign that used the power of social media in new and unexpected ways to teach people to recognise potential symptoms of cancer and seek treatment while the disease is treatable. Cancer Tweets prompted online engagements that sparked offline conversations and action among consumers to take ownership of their own health and wellbeing. As the media and creative landscapes continue to evolve, we are all challenged to find fresh approaches to shape conversations that change lives for the better.”
Kathy Calvin, President and CEO, United Nations Foundation.